Understanding the New Hair Extension Regulator: Quality Standards vs. Brand Marketing

ZENEDA®️ Hair Extensions

The Economic Foundation: Quality Over Branding

As mentioned in our recent industry notice, the new regulatory framework comes down to economic standards based purely on quality, not branding. This fundamental shift will transform how the hair extension industry operates worldwide.

Key Principle: Your brand determines your price. The regulator determines the quality and price structure allowances.

Essential Requirements for Industry Compliance

1. Quality Education and Consultation Standards

Within the new regulator framework, it will be imperative that you know the quality standards to:

- Educate your clients with confidence

- Stand by your consultation within any refund procedure

- Maintain the right standard of product knowledge

- Ensure quality assurance and reliable delivery

2. Supplier Accountability and Financial Protection

Suppliers must now maintain quality standards with a money management scheme to ensure clients don't get financially burdened due to poor quality controls. Most companies do not take responsibility for bad batches with effective replacements - this will now be a mandatory requirement.

3.Quality vs. Brand: Understanding the Critical Difference

Your Brand: The way you market yourself and position your business

Quality Standards: Determined by ethnicity (place of origin), wear, and longevity

The regulator focuses on fair trade between brands and clients, and between clients and the ones sitting in the chair . This includes establishing thresholds to prevent overpricing your own brand.

Examples of not regulated structures:

• Businesses paying $300 for hair and installing it for $10,000 (while hours spent matter, there are appropriate spaces for additional labor costs, this amount in gouging is relative for the product or any service. This regulation will work at preventing exploitation through transparent pricing structures

• Combating Industry Deception (Common Fraudulent Practices Being Regulated)

- Promoting "Russian hair" that is genuinely Indian or Oriental

- Marketing "European hair" that doesn't meet origin standards

- Misrepresenting hair ethnicity and quality grades for another.

This behaviour is unlawful, uneducated and completely illegal. Our regulatory framework addresses these deceptive practices directly.

ZENEDA®️'s Fair Pricing Structure

Our product gives salon owners a justified fair pricing structure for the current market. We have worked closely with education and knowledge systems to address this ever-revolving door that:

- Sacrifices the integrity of workers

- Gouges prices for less valuable qualities

- Censors and devalues ethical operators

Trademark and Copyright Protection

This regulator also applies to trademark and copyright thefts across logistical and manufacturing trades (not just in hair extensions, our model is sufficient in aiding across the whole board of items bought and sold starting from assistance from farmers, manufacturers of good, singers, producers, songwriters, fashion brands etc) People need to build their own brands, not participate in copycat schemes.

What Makes You Reputable in Hair Extensions:

✅ Knowledge - Understanding your products completely

✅ Professional Training - Being well-trained in application techniques

✅ Integrity - Honest application and client education

✅ Eye for Detail- Installation, blending, and cutting techniques

✅ Trustworthy Process- Reliable and reputable procedures

✅ Delivery Guarantee - Deliver exactly what you sell

Ethical Standards and Global Protection

We have worked closely with governing bodies to ensure this part of the trade act is regulated, not overturned. During current global conflicts, the hair trade has been exposed, making ethical standards imperative to protect donors and their rights.

15 Years of Development and Testing

This regulatory model has been built over the last 15 years. Having trialed, tested, and worked with the exact behavioural knowledge of our product for our clients:

- No holes in performance

- Complete education backing

- Money-back reassurance because our products behave exactly as promised

- Confident purchases with no anxiety so our clients can feel confident and work within a trusted product scheme.

Global Fair Trade Compliance

This regulator honors fair trade laws worldwide 🌏⭐️

All brands must be able to provide these standards for their clients on an ongoing basis. This isn't just about ZENEDA®️ - it's about transforming and movement of the entire industry to protect consumers, workers, and ethical businesses. For these reasons do not get left behind.

Questions about the new regulatory standards?

Contact ZENEDA®️ Regulatory Team: +61 414 184 014

ZENEDA®️ - Setting Global Standards for Hair Extension Quality and Ethics